Local Area Marketing Specialist in Melbourne

Calling all experience creators! Let’s go to the pub! Chances are, it’s one of ours. The cornerstone of over 350 Australian communities, ALH owns and operates more pubs than anyone. In every community, the pub is where stories are made and retold. A place to escape, and feel at home. With passion on tap, our team adds to every pub’s story. A great local is made up of great people. And together, both sides of the bar create something special.

About The Role

There's places to go, so dream big! A great opportunity to grow your career in this new team. Build guest engagement and local presence through local area marketing activity. We’re looking for four Local Area Marketing Specialists - Owned Media & Community, to join our growing Local Area Marketing team. As the Local Area Marketing Specialist - Owned Media & Community, you will deliver day-to-day management of owned digital channels and coordinate local community partnership activations across a portfolio of ALH venues. Receiving campaign toolkits from the Campaign Delivery team and operational requirements from Local Area Marketing Partners, you will create localised content and maintain accurate venue information across websites, Google Business Profiles, social media channels, and local directory listings; coordinating local sports club sponsorships and promotions to build guest engagement and local presence. Reporting directly to the Local Area Marketing Manager - Owned Media & Community, you will play a hands-on content and community-focused role.

Here’s a Snapshot Of The Responsibilities:

• Manage, generate and publish day-to-day content across venue social media channels, website venue pages, Google Business Profiles, and local directory listings.
• Ensure all venue trading hours, menus, contact details, event schedules, and offer mechanics are 100% accurate and updated across all owned platforms.
• Monitor local venue social channels, responding promptly to guest enquiries and engaging with community audiences in a timely, brand-aligned tone of voice.
• Create and adapt localised digital content using approved templates, brand assets, and local photography or key trade moments.
• Ingest campaign toolkits, approved key art, and offer mechanics from the Campaign Delivery team, scheduling accurate digital deployment across owned channels.
• Execute local community initiatives, sports club sponsorships, and business partnerships in line with established frameworks, coordinating promotion, signage, and local event support.
• Track and manage execution requests within internal workflow platforms to meet service level agreements (SLAs), while ensuring all published content strictly adheres to brand standards, privacy laws, ABAC, RSA, RSG, and state gaming regulations.

What do we need from you?

You bring 2–4 years of experience in digital channel management, social media, content creation, or local marketing, ideally within hospitality or retail environments. Hands-on experience with Meta Business Suite, Google Business Profile, CMS platforms (such as WordPress or similar), and social media management/scheduling. Meticulous attention to detail regarding spelling, dates, pricing, offer mechanics, and platform information accuracy. Strong understanding of optimisation techniques and using data to inform plans and drive community engagement. Excellent communication and relationship-building skills to partner with venue teams, Local Area Marketing Partners, and local community groups. A tertiary qualification in marketing (or equivalent experience) and prior exposure to the hospitality industry are highly regarded.

The benefits are good too!

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands.
• Through our partnership with Woolworths, you’ll also enjoy discounts at Woolies supermarkets and BIG W.
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing.
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career.

This is just the start, so dream big!

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators. We’re big, but part of something much bigger. ALH is in good company, sitting alongside the likes of Dan Murphy’s, BWS, Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about having a good time - creating a safe, inclusive and fun place to rock up to. We’re all about creating a more sociable future, together - for our customers and each other.