At a Glance
- Tasks: Drive customer partnerships and develop strategies to boost Alcon's market share in Vision Care.
- Company: Join Alcon, a global leader in eye care innovation and excellence.
- Benefits: Inclusive culture, career growth opportunities, and the chance to make a real impact.
- Other info: Dynamic role with opportunities to lead innovative projects and collaborate across teams.
- Why this job: Be part of a team that enhances sight and improves lives globally.
- Qualifications: Bachelor's degree and 3-5 years in customer/category development or trade marketing.
The predicted salary is between 90945 - 111155 $ per year.
At Alcon, we're passionate about enhancing sight and helping people see brilliantly.
With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health.
We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before.
Together, we make a difference in the lives of our patients and customers.
Are you ready to join us?
Role Purpose
Support and equip the marketing, sales and commercial team with insight led strategy to build stronger customer partnership, drive growth and increase Alcon's market share.
Enable customer and category development across the Pharmacy, Optometry, Ecommerce and Grocery channels.
Own, drive and execute various projects and processes related to customer and category development.
Reporting to the Head of Marketing, Vision Care the CDM will Work directly with the team of Brand Managers, Key Account Managers, the wider commercial functions and our customers.
The CDM will develop, lead and cultivate initiatives, projects and insights differentiate Alcon from its competitors and elevate our brands in market.
Primary Accountabilities
- Driving trade and customer strategies, programs and initiatives specific to Vision Care's Key customers and channels in Pharmacy, Optometry, Ecommerce and Grocery across ANZ
- Owning and driving the customer planning process
- In conjunction with other stakeholders, owning and driving the annual price promotional strategy and review
- Cultivating category and shopper insights as well as business analytics to build customer partnerships, drive category growth and market share for Alcon's brands
- Ensuring category and shopper insights are being leveraged to drive strategy and be a part of annual brand planning process, in-line with company growth plans
- Driving development and continued evolution of the medium term customer and category strategy
- Elevating Alcon as the category partner of choice across all channels
- Developing solution oriented programs and campaigns which differentiate Alcon as a trade partner
- Lead the management of market research suppliers, contracts, and budgets to ensure effective delivery of insights and value
Duties and Responsibilities
- Indirectly lead cross functional team members in development and implementation of customer and category strategies
- Ensures execution of plans through regular communication and interaction with the sales team, key account team and in market visits
- Develop and evolve Alcon's customer, category and channel strategies
- Elevate Alcon's brand presence through evolution of POS material
- Formulate content, insights and 'story' for category reviews, Joint Business Planning sessions and ad-hoc customer reviews and assist KAMs with customer delivery
- Owning POS and 'at shelf' effectiveness
- Drive 'go-to-market strategy' for NPD
- Evolve Alcon's current shelf education
- Develop and execute Alcon's 'perfect store' concept
- Own and execute the use of planogram and shopper research platform, 'Store lab'
- Communicates key strategies, insights, and initiatives between field and internal teams. Gains alignment across a matrix environment to support goal achievement
- Analyses channel and customer trends and develops insights for sales, key accounts and marketing
- Provide input into ANZ marketing strategies and activities.
- Seeks out and secures funds from sales, key accounts or marketing to support channel and customer efforts.
- Maximises Gross to Nett and trade spend investment
- Organises, analyses and draws conclusions from insights from various data sources and translates findings for application at the channel and customer level
- Ability to devise and deliver persuasive presentations, based on data driven insights and facts, to gain support for business strategies and /or initiatives
- Attendance of trade shows
- Lead the management of market research suppliers, contracts, and budgets
Education/Qualifications
A minimum of Bachelor's Degree is required.
Strong customer/category development and or trade marketing experience. Sales and key account management ideally in Pharmacy, Healthcare, OTC, FMCG or Grocery.
Skills/Experience
- Minimum: 3-5 years' experience in either Pharmacy, Healthcare, OTC, FMCG or Grocery Product management and customer facing experience is required
- Ability to work effectively in a fast paced environment
- Solid strategic skills, pragmatic approach and execution focused.
- Ability to influence decision makers up and down two or more levels, with and without authority, to ensure fully aligned customer/company business plan
- Effective analytical, communication, presentation and negotiation skills
- Ability to identify and asses risk and prioritise competing demands
- Strong computer skills including MS Office Suite application (Powerpoint, Excel etc.) database information sources and web applications
Why join Alcon?
- Join a global leader with a rich history of innovation and excellence in eye care.
- Be part of
- #J-18808-Ljbffr
Category Development Manager, Vision Care in Sydney employer: alcon
Alcon is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for professionals looking to make a significant impact in the healthcare sector. With a strong focus on employee growth, Alcon offers numerous development opportunities and encourages cross-functional teamwork, particularly in the vibrant ANZ market. Employees benefit from a supportive environment that values insights and creativity, ensuring that every team member plays a crucial role in driving category growth and enhancing trade partnerships.
