At a Glance
- Tasks: Lead marketing strategies and inspire a dynamic team to drive growth in aged care services.
- Company: Join Aged Care Decisions, a passionate company dedicated to empowering health care experiences.
- Benefits: Competitive salary, hands-on leadership role, and the chance to make a real difference.
- Other info: Work in a fast-paced environment backed by a growth-focused private equity firm.
- Why this job: Be at the forefront of impactful marketing while helping families navigate aged care and NDIS.
- Qualifications: 7+ years in digital marketing with proven lead generation success and strong leadership skills.
The predicted salary is between 49500 - 60500 $ per year.
Lead Generation & Growth: Own end-to-end marketing and lead generation strategy across our Aged Care Decisions (ACD) and Care Decisions (CD – NDIS) brands, identifying and optimising the channels that drive the right volume of leads at the right cost.
Team & Portfolio Leadership: Inspire, lead and mentor a small, portfolio-structured marketing team (performance media, SEO, content, CRO/UX, database & marketing automation) plus external agencies and vendors, ensuring a harmonious and productive work environment.
Do the Doing: Hands-on ownership of significant six-figure monthly digital advertising budgets, day-to-day campaign execution, and our move into brand/ATL advertising – all while partnering closely with our Client Services team on lead quality and conversion. Weekly and monthly reporting, including Board level reporting, included.
Responsibilities:
- Own end-to-end marketing and lead generation strategy across our Aged Care Decisions (ACD) and Care Decisions (CD – NDIS) brands.
- Inspire, lead and mentor a small, portfolio-structured marketing team.
- Hands-on ownership of significant six-figure monthly digital advertising budgets.
Requirements:
- Minimum 7 years digital marketing experience with relevant tertiary qualification/s.
- Proven experience owning lead generation for a consumer-facing (B2C) business.
- Genuinely understands ROI on marketing spend.
- Proven experience leading a small, results-orientated team.
- Experience planning or running a brand campaign in a mainstream broadcast channel is highly regarded.
- Experience within a PE-operated or high-growth business environment is preferred but not required.
- Thrive in a dynamic environment, navigating changing priorities and challenges.
- Genuine empathy for those in need of aged care and/or NDIS services.
Relationships:
- Lead the Marketing & Lead Generation Team, collaborate closely with Client Services and the CAO team on lead quality.
- Build strong relationships with external marketing and media agencies, consultants, suppliers, and clients.
Closing date for applications - 04 September 2026
Head of Marketing employer: Aged Care Reviews
Aged Care Reviews offers a supportive work environment where employees can make a meaningful impact in the lives of families navigating aged care options. The company values empathy and clear communication, providing opportunities for professional growth within a dedicated team. Flexible working hours are available, catering to both part-time and full-time roles.
