Social Media Lead: Live Sports & Fan Growth in Melbourne

Social Media Lead: Live Sports & Fan Growth in Melbourne

Melbourne Full-Time 81000 - 99000 $ / year (est.) On-site
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At a Glance

  • Tasks: Lead AFL's social media channels and create engaging content for fans.
  • Company: Join the iconic Australian Football League in a vibrant Melbourne setting.
  • Benefits: Full-time role with opportunities for creativity and collaboration.
  • Other info: Dynamic team environment with a focus on innovation and growth.
  • Why this job: Shape the future of sports fandom and connect with passionate audiences.
  • Qualifications: Experience in social media management and a passion for sports.

The predicted salary is between 81000 - 99000 $ per year.

The AFL - Australian Football League is seeking an experienced Social Media Manager in Melbourne to lead day-to-day management of the AFL’s social channels, shaping content across TikTok, Instagram, Facebook, X and Snapchat.

Based in Docklands, this full-time role reports to the Managing Editor - Social Media and collaborates with content, production and design teams.

You’ll own planning, commissioning, publishing and performance of social-first content, driving audience growth, fandom and brand.

Social Media Lead: Live Sports & Fan Growth in Melbourne employer: AFL - Australian Football League

The AFL is an exceptional employer, offering a dynamic work environment where your contributions directly impact the future of Australian football. With a strong focus on employee growth and collaboration, you will have the opportunity to lead innovative marketing strategies for the AFLW, while enjoying a culture that values creativity and teamwork. Located in a vibrant sporting community, the AFL provides unique advantages such as access to major events and a chance to connect with passionate fans and stakeholders.

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Contact Details:

AFL - Australian Football League Recruitment Team

We think you need these skills to ace Social Media Lead: Live Sports & Fan Growth in Melbourne

Social Media Management
Content Creation
Audience Growth Strategies
Platform-Specific Knowledge (TikTok, Instagram, Facebook, X, Snapchat)
Collaboration Skills
Performance Analysis
Brand Development