The AFL is seeking a Digital Engagement & Personalisation Lead to shape how participants connect with the game across the full journey, from first engagement to registration, retention and re-engagement. This role sits in the Game Development Brand, Engagement and Platforms Team and blends marketing, platforms, data and technology to deliver data-led, personalised experiences.
You will lead digital engagement strategy, lifecycle mapping, and activation across channels, working with CRM, CMS and
Head of Digital Engagement & Personalisation in Melbourne employer: AFL - Australian Football League
The AFL is an exceptional employer, offering a dynamic work environment where your contributions directly impact the future of Australian football. With a strong focus on employee growth and collaboration, you will have the opportunity to lead innovative marketing strategies for the AFLW, while enjoying a culture that values creativity and teamwork. Located in a vibrant sporting community, the AFL provides unique advantages such as access to major events and a chance to connect with passionate fans and stakeholders.
Contact Details:
AFL - Australian Football League Recruitment Team
