Brand Manager in Sydney

Advanced Cosmeceuticals (ACSG) is a market-leading distributor and growth partner to clinics, practitioners and retail partners across Australia and New Zealand. Representing a portfolio of globally recognised brands, ACSG is entering an exciting phase of growth and transformation as we execute our ambitious three-year strategic plan. Our purpose is to help our clinic and industry partners grow and succeed. We are proud of our collaborative, high-performing culture and our commitment to our values of Care, Initiative, Excellence, Integrity and Accountability.

As our Brand Manager, you will be responsible for the development, execution and optimisation of marketing strategies and campaigns across a portfolio of ACSG brands, including emerging and boutique brands. Reporting to the Chief Marketing & Growth Officer, you will work closely with internal stakeholders and external brand partners to build brand awareness, increase customer engagement and drive market growth and commercial performance. You will take ownership of day-to-day brand management, product launches, annual brand plans and integrated marketing campaigns while ensuring brand integrity across all channels.

Key responsibilities:

• Managing a portfolio of allocated ACSG brands, including day-to-day brand management, product launches and lifecycle management
• Developing and implementing annual brand plans and integrated marketing strategies aligned with business objectives
• Planning, coordinating and evaluating marketing campaigns across professional, consumer, digital and trade channels
• Acting as the primary ACSG contact for allocated brand partners and building strong, collaborative relationships
• Preparing campaign briefs and overseeing the development and delivery of print, digital, promotional and educational marketing collateral
• Collaborating with Sales, Education, E-Commerce and Events to deliver integrated brand campaigns, launches and initiatives
• Developing engaging brand copy and content across digital, print and promotional activities
• Managing relationships with PR agencies, influencers and other external marketing partners
• Monitoring market trends, competitor activity and customer insights to identify opportunities for brand growth
• Tracking, analysing and reporting on campaign performance and providing recommendations for continuous improvement
• Supporting the planning and delivery of brand events, launches, educational programs and customer engagement initiatives

About you:

• A minimum of 3 years' experience in Brand Management, Marketing or a related discipline
• Demonstrated experience developing and executing successful multi-channel marketing campaigns
• Experience developing and implementing brand and marketing strategies that deliver commercial outcomes
• Strong stakeholder management skills with the ability to build effective relationships internally and externally
• Excellent written and verbal communication skills, including copywriting and content development
• Strong analytical, organisational and project management capabilities
• Proven ability to manage multiple projects and priorities in a fast-paced environment
• Advanced proficiency in Microsoft Office and marketing-related platforms and systems
• High attention to detail with the ability to work autonomously and collaboratively
• Tertiary qualifications in Marketing, Communications, Business, Public Relations or a related discipline
• Experience within the beauty, aesthetics, skincare, wellness or cosmetic industry will be highly regarded
• Experience working with digital marketing, social media, e-commerce and CRM platforms will be advantageous

Why Join ACSG? Our purpose is to help our clinic and industry partners grow and succeed. We are proud of our collaborative, high-performing culture and our commitment to our values of Care, Initiative, Excellence, Integrity and Accountability. Represent a portfolio of premium and industry-leading skincare brands. Work in a collaborative, high-performing and values-driven team. Build your experience across brand strategy, campaigns, product launches and customer engagement. Work closely with teams across Sales, Education, E-Commerce and Events. Make a genuine impact on brand growth and commercial performance. Be part of a growing organisation passionate about innovation, education and results. We offer a competitive suite of employee benefits including exclusive discounts across our premium skincare brands.