Commercial Law | Legal Technology | Emerging Ventures
Location: Gold Coast, QLD
Employment: Full-time
Salary: $80,000–$100,000 package (including super), negotiable based on experience
Career Pathway: Marketing Manager Head of Marketing CMO
Marketing & Brand Specialist
An exceptional opportunity for an exceptional marketer.
We're looking for a talented, ambitious and commercially minded marketing professional to take ownership of marketing and brand development across a rapidly growing commercial law firm and an exciting legal technology venture.
This is our first dedicated, full-time marketing appointment, offering the rare opportunity to shape the identity, voice and growth strategy of multiple businesses from the ground up.
We want someone who combines exceptional creative judgement with commercial intelligence. Someone who understands the power of a compelling brand, takes pride in beautiful work and knows how to turn great ideas into measurable results.
You’ll have genuine autonomy, direct access to senior leadership and the opportunity to make a visible impact.
This is a hands‑on role for someone who wants to create, build and achieve, not simply oversee the work of others.
What You’ll Be Doing
You’ll take ownership of our marketing function, including:
- Brand & Creative Direction: Develop distinctive brand identities, messaging, visual standards and tone of voice across our businesses.
- Content & Production: Create exceptional written, visual and video content, using both traditional creative tools and modern AI technology.
- Campaign Strategy: Develop and execute effective organic and paid campaigns, from concept through to delivery and optimisation.
- Digital Marketing: Oversee our websites, social platforms, SEO, advertising, email marketing, CRM integrations and marketing automation.
- Agency Management: Coordinate external marketing agencies and creative partners, ensuring quality, accountability and value.
- Brand Consistency: Audit and elevate everything from our websites and advertising to proposals, presentations, internal documents and client communications.
- Performance & Analytics: Analyse results, track marketing expenditure and ROI, and deliver clear, insightful performance reports.
- Growth & Innovation: Proactively identify opportunities, propose new initiatives and help develop the launch and growth strategy of an emerging legal technology business.
Who We’re Looking For
You’re an experienced marketing all‑rounder with excellent taste, strong technical capability and a genuine passion for your craft.
You bring:
- Proven experience across brand, digital marketing, content creation and campaign execution.
- Outstanding writing skills and an excellent eye for design, detail and presentation.
- Practical knowledge of organic and paid marketing, analytics and customer acquisition.
- Confidence creating content independently, including graphics, copy and video.
- Proficiency with modern AI tools for copywriting, design, image generation and video production.
- The ability to coordinate external agencies while maintaining ownership of quality and outcomes.
- Strong organisational skills, commercial awareness and an analytical mindset.
Experience in professional services, technology, SaaS or B2B marketing would be advantageous, but exceptional talent from other industries is equally welcome.
More than anything, we value initiative, accountability, professionalism and an uncompromising commitment to quality.
You’re someone who sees opportunities others miss, solves problems without being asked and takes personal pride in producing outstanding work.
Why Join Us?
You’ll be joining two ambitious businesses at an exciting stage of growth.
One is an established, fast‑growing commercial law firm. The other is an emerging legal technology venture with substantial opportunities for innovation and expansion.
You’ll be trusted with real responsibility, supported by experienced leadership and given the opportunity to build a marketing function that reflects your own vision and standards.
As our businesses grow, so can your role — with a genuine pathway into marketing leadership and ultimately the opportunity to become our future Chief Marketing Officer.
Remuneration & Progression
We offer an initial salary package of $80,000–$100,000 including superannuation, negotiable for the right candidate.
We believe in rewarding demonstrated excellence. Performance and remuneration will be reviewed at approximately three and six months, with opportunities for accelerated salary progression where exceptional contribution is demonstrated.
We don't believe outstanding people should have to wait years to be recognised.
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Senior Marketing & Brand Specialist employer: Aditum Lawyers
Join a dynamic and fast-growing legal, property, and technology group where your contributions will directly shape the operational backbone of our expanding team. With a strong focus on employee development, we foster a collaborative work culture that values accountability and innovation, providing you with the autonomy to implement impactful changes. Located in a vibrant area, we offer unique opportunities for professional growth as we scale from 15 to 50 employees, making this an exciting time to be part of our journey.