Key responsibilities
Developing and implementing social media strategies across platforms including Instagram, Facebook and TikTok
Planning, filming, editing and publishing engaging short-form video content, including Reels, TikToks, training demonstrations, member stories and promotional videos
Developing and maintaining a structured social media content calendar aligned with business objectives, promotional campaigns and membership offers
Creating written, visual and video content that communicates ACTV's training philosophy, services, member results and brand identity
Managing the business's social media accounts, including scheduling posts, monitoring engagement, responding to relevant comments and messages, and maintaining a consistent brand voice
Developing and executing digital content campaigns to promote memberships, introductory offers, studio events and community initiatives
Capturing and producing content featuring training sessions, coaches, members and studio activities, with appropriate consent and permissions
Monitoring social media analytics and preparing reports on reach, engagement, audience growth, website traffic and enquiry generation
Analysing content performance and adapting strategies to improve audience engagement, lead generation and conversion
Collaborating with the business owner to align social media activity with broader marketing strategies and commercial objectives
About you
Relevant qualifications in social media marketing, digital marketing, marketing, communications, content creation or a related field, or equivalent relevant professional experience
Demonstrated experience creating and managing social media content for a business, brand or organisation
Practical experience filming and editing short-form video content using appropriate editing software and mobile content-production tools
Experience managing business social media accounts, developing content calendars and implementing social media campaigns
Understanding of social media analytics, audience engagement, content performance and digital marketing principles
Strong written and verbal communication skills, with the ability to create engaging content for a defined target audience
Demonstrated ability to plan, produce and publish content independently while meeting deadlines
Experience in the fitness, health, wellness or lifestyle industry
A portfolio of previous social media content or digital marketing work
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Contact Details:
ACTV Eastern Melbourne PTY LTD Recruitment Team
