At a Glance
- Tasks: Analyse data to uncover insights and create impactful marketing campaigns.
- Company: Join a top-rated online clinic making a difference in Australia.
- Benefits: Competitive salary, hybrid work, and the chance to shape your own strategy.
- Other info: Collaborative team environment with opportunities for growth and autonomy.
- Why this job: Make a real impact on healthcare while working with a generous budget.
- Qualifications: Experience in marketing, data analysis, and campaign execution required.
The predicted salary is between 110000 - 130000 $ per year.
The role involves building one of the highest-rated online-first clinics in Australia. A typical loop includes:
- Digging into the data to find real insights - care gaps, cohort behaviour, and trends worth acting on.
- Shaping it into a campaign with sharp messaging and a clear call to action.
- Building assets using our brand book, templates, and AI tools.
- Shipping it across channels - EDM, in-app, Meta, and Google Ads.
- Setting up a fast feedback loop, measuring what works, managing the spend, and iterating.
What you’ll do:
- Find insights by analysing patient and clinical data (via Metabase) to spot care trends, gaps, and cohort opportunities.
- Own the campaign from concept to results - messaging, creative direction, and calls to action.
- Run the channels: EDM (Klaviyo), in-app, Meta, and a Google Ads account of ~$4m/year, focusing on spend efficiency.
- Measure and iterate by building fast testing loops, reporting clearly, and letting the data drive the next move.
- Lead the work by partnering with engineering, PR, and external agencies, representing marketing in cross-business decisions.
- Grow the mission by contributing to thought leadership and helping market for the clinicians who make Abby possible.
What you’ll bring:
- Marketing experience spanning data analysis and hands-on campaign execution.
- A proven knack for turning data into insight, and insight into campaigns that perform.
- Strong copywriting and messaging skills - able to write calls to action that people respond to.
- Hands-on experience across EDM, Google Ads, Meta, and in-app channels.
- Comfort building testing frameworks and managing budgets against results.
- Experience creating assets from a brand book, templates, and AI tools, and managing creative agencies.
- The autonomy to own your work end-to-end, navigate ambiguity, and lift the people around you.
- Bonus: experience in healthcare, another regulated industry, or a high-growth consumer/tech environment.
Why you’ll want this:
- Real impact: your work helps more than 1% of Australia get better, more continuous care.
- A rare dataset and a ~$4m channel budget to put your insights to work.
- End-to-end ownership - you’ll shape the strategy, not just execute someone else’s.
- A mission-led team backed by patient, impact-focused investors.
- Hybrid working in Sydney (min. 3 days/week in our office).
- Compensation: $110 - $130k.
Marketing Manager in Sydney employer: Abby Health - Quality Care, 100% Online.
As a Marketing Manager at our innovative online-first clinic in Sydney, you'll be part of a mission-driven team dedicated to improving healthcare for over 1% of Australia. We offer a dynamic work culture that values autonomy and creativity, with opportunities for professional growth through hands-on campaign execution and data-driven insights. Enjoy the benefits of hybrid working, a competitive salary, and the chance to make a real impact in the healthcare sector while collaborating with passionate colleagues and leveraging a substantial marketing budget.
Contact Details:
Abby Health - Quality Care, 100% Online. Recruitment Team
