Sales Manager – B2B Partnerships & Wholesale (Food) in Sydney

Sales Manager – B2B Partnerships & Wholesale (Food)

Sales Manager – B2B Partnerships & Wholesale

Full-time

• On-site/On-Road
• Botany, Sydney

About A Life Plus

A Life Plus is a Sydney-based, founder-led fresh meal delivery business. We cook and ship around 1,200 parcels a week nationally across Keto, High Protein, Gluten Free, NDIS, Carnivore and other diet lines. We're growing, we're moving into a much larger production facility, and we're building a small team of senior owners who each run one number.

The role

Today almost all our revenue comes direct to consumers. Your job is to build our second engine: a B2B channel that sells what we already make well through other people's networks.

This role is our founder's sales hat, handed to someone who'll wear it full-time. You'll come in, assess the opportunities, build the plan and lead it. The whole job comes down to two questions:

1. Where can we partner and distribute to grow revenue?

2. Which of those deals actually make us money?

Your number is new-channel profit, not just revenue.

This is a hands-on role. You'll build the pipeline, open the doors and close the deals yourself. As the channel grows, you'll hire and lead a team under you.

Where we see opportunity

• Wholesale and co-manufacturing: we produce things our own suppliers can't, like gluten-free chicken schnitzels and other value-added components made in a dedicated GF environment. We supply them, and they sell through their distribution networks. You'll find out what demand they can't meet and turn it into recurring orders.
• NDIS providers: partner with NDIS organisations and support coordinators to onboard participants onto our NDIS meal line.
• Home Care Package (HCP) providers: partner with aged care and home care organisations to bring HCP clients onto regular fresh meals.
• Gyms, health and fitness: partnerships with gyms, PTs, dietitians and health professionals who recommend us to their members and clients.
• Associations and corporates: member offers, workplace programs and group arrangements.
• Meal distribution: placing our finished meals with retailers, cafés, distributors and other channels, not just our components.

If you see a better channel than these, bring it.

What you'll own

• New-channel profit: your number. You'll track it monthly and own the pipeline that drives it.
• Strategy and plan: assess and rank the opportunities by size, margin and speed to revenue, then commit to the ones worth chasing.
• Pipeline and closing: prospect, pitch, negotiate and close. You'll set up pricing, terms and contracts that protect our margin.
• Account management: keep partners ordering, growing and renewing.
• Working with production and ops: make sure every deal is one we can deliver on at the cost, volume and quality we promised.

About you

• 10–15+ years in B2B sales, partnerships or business development, ideally in food manufacturing, wholesale, foodservice, NDIS or aged care
• You've built a channel or territory from scratch and can show the numbers it delivered
• You think in margin, not just revenue, and you're comfortable costing and pricing a deal
• An existing network in food distribution, NDIS, aged care or health and fitness is a strong plus
• You're happy to work on-site and get to know our product and production floor

What we offer

• Full-time, permanent, on-site in Botany, moving to a larger Sydney facility
• Market base salary , plus a KPI bonus tied to new-channel profit that can double or triple your total pay
• A direct line to the founders, real ownership, and a channel that's yours to build and lead

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