At a Glance
- Tasks: Create viral content for social media and engage with our outdoor-loving community.
- Company: Join 4WD Supacentre, a leading outdoor retailer passionate about adventure.
- Benefits: Fast-paced environment, creative freedom, and collaboration with fellow outdoor enthusiasts.
- Other info: Opportunity to grow in a dynamic team and make a real impact.
- Why this job: Be the voice of Australia's top outdoor feeds and inspire others to explore.
- Qualifications: 3+ years managing social channels and a passion for the Aussie outdoor lifestyle.
The predicted salary is between 62100 - 75900 $ per year.
- Sydney Olympic Park, New South Wales 2127, Australia
- Full-time Contract Associate
- Description
- Social Media Producer - Maternity Cover (12 months fixed term)
Run the feed that fuels Australia's off-grid addiction.
This isn't about sitting in an office scheduling corporategraphics three weeks in advance. This isn't about generic stock images.
And it's definitely not for someonewho just scrollswithout understanding what actually stops people in their tracks.
At 4WD Supacentre, home of Adventure Kings, we're building Australia's biggest and most active outdoor content community.
To keep leading the pack, we need a fast-moving, highly creative Social Media Producer who knows how to spot trends, build an unstoppable community, and turn 4WDing, camping, and off-gridpassion into high-converting, viral content across every major feed.
Why This Role Is Different
You won't just be a "page admin." You’ll be
- The heartbeat of our digitalcommunity across Facebook, Instagram, Tik Tok, You Tube Shorts, and emerging platforms.
- The creative engine turning productlaunches, track trips, customer builds, and outdoor banter into scroll-stopping social content.
- The trend authoritywho understands algorithmshifts and knows how to jump on viral moments before they pass.
- What You'll Actually Be Doing
- Plan and executethe daily contentcalendar across Tik Tok, Instagram (Reels &Stories), Facebook, and You Tube Shorts.
- Present on cameraacross educational/product content, price/deal-based video ads, and live on-the-ground event coverage.
- Work closely with our video production and presenter teams to capture, edit, and publish high-energy short-form video on the fly.
- Turn user-generated content(UGC), customer trip photos, and real-world 12V/camping setups into authentic social proof.
- Write punchy, relatable, Aussie-toned captions that read like a mate giving solidadvice - not a corporate pitch.
- Growth, Analytics & Trends
- Track engagement rates, audience growth, reach, and social-driven web traffic to refine what works.
- Continuouslytest new formats, hooks, audio, and posting strategies to beat platform algorithms.
- Keep an eye on competitor moves and digitaltrends to ensure our brands remain ahead of the curve.
What We're Looking For
You must have
- 3+ years of experience managingsocial channels for a fast-paced retail brand, agency, or digital media output.
- Proven track recordof growing organicreach, views, and engagement across Tik Tok, Meta, and You Tube.
- Confidenceto get in-front of the camera to produce videos.
- Solid understanding of social analytics, social SEO, and digital audiencebehaviour.
You'll stand out if you have
- A genuinepassion for 4WDing, camping, touring, or the Aussieoutdoor lifestyle.
- Experience in fast-turnaround retail, e-commerce, or high-volume product publishing.
This Role Is Perfect If You
- Live on social media and get a kick out of seeing engagement numbersand view counts hit new highs.
- Know the difference between content that actually drivesbrand loyalty and content that just looks pretty.
- Are agile, quickto react, and thrive in a fast-paced, hands-on environment.
Why Join 4WD Supacentre?
We move fast, produce massive amounts of high-impact content, and give you the space to back your ideas.
You'll work alongside video producers, presenters, and outdoor enthusiasts who share a goal: inspiring everyday Aussies to get outdoors.
If you're readyto take the reins on Australia's top outdoor feeds, this is your shot. What role should we write next?
Company Overview
4WD Supacentre is one of Australia's leading and fastest growing omni-channel retailers.
We are a family-operated business that specialises in outdoor recreation and lifestyle products.
Our people are passionate about the outdoors and the lifestyle that we can bring to our customers and the community.
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Social Media Producer in Sydney employer: 4wd Supacentre
At 4WD Supacentre, we pride ourselves on being a leading retailer in the outdoor adventure gear market, offering a dynamic work environment that fosters creativity and collaboration. As a Product Communication Manager, you'll have the opportunity to directly influence how our innovative products are presented to customers, all while enjoying exclusive employee discounts and being part of a fast-growing Australian business that values your contributions. Join us to turn technical details into compelling stories that resonate with adventurers across the country.
