360 International distributes consumer electronics, home appliances and micro-mobility products across Australia and New Zealand. Our portfolio includes Roborock, Segway-Ninebot, Navimow, Hohem, Bambu Lab, Rokid, xTool, Potensic and EV Ultra Plus. We supply retailers and consumers and support our brands through sales, marketing, logistics and after-sales service.
About us
360 International distributes consumer electronics, home appliances and micro-mobility products across Australia and New Zealand. Our portfolio includes Roborock, Segway-Ninebot, Navimow, Hohem, Bambu Lab, Rokid, xTool, Potensic and EV Ultra Plus. We supply retailers and consumers and support our brands through sales, marketing, logistics and after-sales service.
About the role
Reporting to the Director, you will plan, coordinate and deliver marketing activity that builds brand awareness, supports retail partners and grows direct-to-consumer sales. You'll work with Sales, Product and e-commerce stakeholders, overseas brand teams and external agencies to develop marketing plans and turn approved priorities into effective campaigns).
Your responsibilities
- Develop marketing plans and maintain a marketing calendar covering launches, retailer promotions and seasonal campaigns, using market insights and campaign results to recommend priorities.
- Develop campaign concepts and briefs covering objectives, target audiences, key messages, channels, budgets and success measures; coordinate approved campaigns through to launch and review.
- Create and adapt copy and content for social media, email, websites, product pages and sales materials, following each brand's guidelines.
- Review website content and search performance data; recommend content and basic SEO improvements and implement approved changes with the relevant teams.
- Coordinate paid search and social activity with agencies or internal teams; monitor spend and improve results within approved budgets.
- Support retail marketing through promotional assets, product information, point-of-sale materials and retailer campaign coordination.
- Coordinate creators, influencers, product reviews, events and demonstrations, including briefs, samples and deliverables.
- Research customers, competitors, pricing, promotional activity and market trends to identify opportunities for new and existing product ranges; recommend positioning, messaging, promotional approaches and channel activity.
- Analyse campaign outcomes, customer responses and available sales data to recommend improvements and inform future marketing strategies and plans.
- Track budgets, approvals and deadlines; report results and lessons learned to the Director.
What you will bring
- At least two years' relevant marketing experience and examples of campaigns you have helped deliver. Consumer technology, retail or e-commerce experience is highly regarded.
- Excellent English writing and editing, attention to detail and confident stakeholder communication.
- Practical experience with social media, email marketing, content tools and digital analytics; familiarity with paid search or social advertising.
- Strong organisation, initiative and ability to manage multiple brands and deadlines.
- A marketing, communications or business qualification, or equivalent relevant experience. Mandarin language skills are desirable for liaison with overseas brand teams.
What we offer
- Exposure to recognised consumer technology brands across Australia and New Zealand.
- A varied role spanning digital, retail and product launch marketing.
- Scope to contribute ideas and see the impact of your work.
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Contact Details:
360 International Trading Pty Ltd Recruitment Team
