Job Type: Permanent position | Full time position
Job Description
Full-time Marketing Specialist position available with competitive salary. Work in a dynamic team in Alexandria, NSW 2015.
- Full-Time Marketing Specialist
- $75,000 – $85,000 p.a. plus superannuation
- Work in a professional environment.
Position Overview: Top Shelf Concepts specialises in hospitality product ranges, supporting business growth and market expansion across Sydney, Brisbane and other Australian markets. As a Marketing Specialist at Top Shelf Concepts, you will research, develop, implement and evaluate marketing strategies, national campaigns, digital initiatives and product positioning. This position requires strong analytical skills, strategic marketing expertise and sound commercial judgement.
Responsibilities and Tasks:
- Develop, implement and evaluate marketing strategies and promotional plans for hospitality product ranges in line with business growth objectives.
- Identify market expansion opportunities and advise management on brand positioning, pricing, promotion and distribution across Australian markets.
- Research consumer preferences, purchasing trends, competitor activities and emerging opportunities in the hospitality products industry.
- Analyse market intelligence, customer segmentation and sales data; prepare forecasts and recommendations for product development and expansion.
- Plan and coordinate national advertising campaigns and promotional content across digital and traditional channels.
- Manage campaign schedules, budgets and external providers; evaluate campaign results and recommend improvements.
- Develop digital marketing initiatives covering online advertising, search engine marketing, social media and website promotion.
- Monitor website traffic, engagement, conversions and advertising performance, reporting on results and return on marketing investment.
- Assess market demand and competitor offerings to recommend product positioning, pricing and distribution strategies.
- Use sales information, statistical analysis and forecasts to evaluate promotional effectiveness and opportunities to grow market share.
- Prepare marketing performance reports and strategic recommendations for the Chief Executive Officer, tracking budgets and key performance indicators.
- Coordinate with management and internal departments to align marketing activities with product availability, business priorities and expansion plans.
Qualifications and Skills:
- Relevant qualification.
- Minimum 1 year experience as a Marketing Specialist.
- Experience in marketing strategy, market research, advertising campaigns and digital marketing.
- Strong analytical, statistical and consumer research skills, including marketing performance evaluation.
- Proficiency with Google Analytics and relevant advertising and reporting platforms.
- Excellent communication, planning and stakeholder engagement skills, with sound commercial judgement.
Salary: The role offers a remuneration package ranging from $75,000 – $85,000 p.a plus superannuation for a 38-hour work week.
#J-18808-Ljbffr
Marketing Specialist in Sydney employer: 11 Recruitment
As a family-owned manufacturing business with a strong commitment to workplace safety and quality, our client offers an exceptional environment for a Production Manager in Malaga. Employees benefit from a collaborative work culture that prioritises communication and flexibility, alongside opportunities for professional growth and hands-on training. With a history of long employee tenure, this role not only allows you to lead a dedicated team but also to contribute to meaningful process improvements within a well-established operation.
